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Course Description

Course: Managerial Economics

Code: ECO221

Semester: Α΄

Tutors: D. Kenourgios

            G. Dotsis

Objectives:

Introduction to Business Economics (analysis of a firm, types of firms, principal-agent problem, corporate governance, internal and external environment, etc.), Business mathematics (time value of money, discount interest rate, cash flows, etc.), Analysis of firms' costs, analysis of product demand (demand function, elasticities, market structure, product diversification), product pricing, capital budgeting, sources of financing, value of a firm, corporate decisions under uncertainty and risk.    

Course books:

Greek:

Σ. Θωμαδάκης, Π. Αλεξάκης, Οικονομική των Επιχειρήσεων, Εκδόσεις Σταμούλης, Αθήνα 2006.

Α. Τσακλάγκανος, Εισαγωγή στην Οικονομική των Επιχειρήσεων, Εκδόσεις αδελφών Κυριακίδη ΑΕ, Β’ έκδοση, 2007.

English:

Douglas, E.J., Managerial Economics: Analysis and Strategy, Prentice Hall, 4th ed., 1992.